Ralph Lauren - 50th catalog  

I led all layout design, typography, graphic direction, and visual sequencing for the catalog — making every editorial decision about how the brand's 50-year story was told across every spread.

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THE KEY DECISION: Treating white space as a design element, not an absence. The temptation with anniversary editions is to fill every page with nostalgia. I held back, letting the photography breathe and the typography carry the emotional weight — which gave the whole piece a luxury feel that matched the occasion.