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What began as a simple sketch from Disney unfolded into three bold, imaginative campaign worlds. The brief called for disruption — and the response was transformative. Each concept originated from original ideas I developed and connected into a cohesive narrative, pushing boundaries to create fresh, compelling design across OOH, packaging, and promotional assets. The result: three immersive 360° campaigns that redefined how the brand could inspire, surprise, and engage its audience.
What began as a simple sketch from Disney unfolded into three bold, imaginative campaign worlds. The brief called for disruption — and the response was transformative. Each concept originated from original ideas I developed and connected into a cohesive narrative, pushing boundaries to create fresh, compelling design across OOH, packaging, and promotional assets. The result: three immersive 360° campaigns that redefined how the brand could inspire, surprise, and engage its audience.
What began as a simple sketch from Disney unfolded into three bold, imaginative campaign worlds. The brief called for disruption — and the response was transformative. Each concept originated from original ideas I developed and connected into a cohesive narrative, pushing boundaries to create fresh, compelling design across OOH, packaging, and promotional assets. The result: three immersive 360° campaigns that redefined how the brand could inspire, surprise, and engage its audience.
Coach X Disney
What began as a simple sketch from Disney unfolded into three bold, imaginative campaign worlds. The brief called for disruption— and the response was transformative. I originated the core ideas for each concept and shaped them into a cohesive narrative, delivering bold, fresh design across OOH, packaging, and promotional assets. I led the art direction from initial illustration and graphic concepting through final execution, shaping a cohesive narrative that pushed the brand’s visual identity.
Coach
X
Disney
.Original. Bold
Each concept, rooted in my own graffiti-inspired illustration and graphic exploration, was developed and art-directed into a unified narrative. By elevating the visual language across OOH, packaging, and promotional assets, I delivered three 360° campaigns that transformed how the brand connects with its audience.
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