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Ralph Lauren Map

Illustrated NYC map for Ralph Lauren, featuring original drawings and custom elements, translating brand storytelling into in-store and print executions to enhance customer engagement across key NYC locations.

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Coach Deck of Playing Cards

Designed a playing card collection, reimagining five signature Coach brand elements into an immersive brand experience.

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Coach Wholesale Packaging

Concepted and designed custom illustrated gift boxes for a wholesale Mother’s Day initiative, exclusive to Macy’s, enhancing seasonal storytelling at retail.

 

LOFT Stickers

Concepted, illustrated, and designed LOFT Stickers branded stickers, adapting assets for social media, digital marketing, and gift-with-purchase (GWP) initiatives to drive brand engagement.

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MAKE UP FOR EVER

Illustrated exclusive NYC-inspired lipstick packaging for Make Up For Ever, extracting the brand’s iconic brush as the hero element to create three distinct, artfully designed lipstick concepts.

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 © 2026  HEATHER CALUGARU

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