Coach Wholesale Packaging
Concepted and designed custom illustrated gift boxes for a wholesale Mother’s Day initiative, exclusive to Macy’s, enhancing seasonal storytelling at retail.
Coach Deck of Playing Cards
Extracted five signature Coach brand elements and reimagined them as a bespoke playing card collection, merging brand language with experiential design.
Ralph Lauren Map
Developed a bespoke illustrated NYC map for Ralph Lauren, featuring original drawings and custom elements, translating brand storytelling into in-store and print executions to enhance customer engagement across key NYC locations.
LOFT Stickers
Concepted, illustrated, and designed LOFT Stickers branded stickers, adapting assets for social media, digital marketing, and gift-with-purchase (GWP) initiatives to drive brand engagement.
Illustrated exclusive NYC-inspired lipstick packaging for Make Up For Ever, extracting the brand’s iconic brush as the hero element to create three distinct, artfully designed lipstick concepts.