top of page
123_edited_edited.png

.Original. Bold

I created unified narratives across assets — transforming how the brand connects with its audience.

Coach X Disney

Coach reimagined Disney through a fashion-forward lens. I created a graffiti-inspired visual language that unified the campaign across retail, packaging, digital, social, and brand storytelling.

.Details that demand attention

16CDR0097-HudsonYds_PennST_MICKEY_postin
16CDR0097-HudsonYds_PennST_MICKEY_postings-22.jpg
16CDR0097-HudsonYds_PennST_MICKEY_postings-23.jpg

The work behind the work — creating the graffiti-inspired illustrations 

mickey_Play_windows.png

Partnered with the marketing design team to position Coach x Disney as more than a collaboration — a cultural statement. Working across multi-channels, the work moved the needle by speaking to that shift directly: nostalgia reframed as something disruptive, familiar iconography made to feel urgent and new.

Coach X Disney

 © 2026  HEATHER CALUGARU

bottom of page