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Coach Accessorize It
Conceptualized and developed an original video for COACH flagship locations, designed to reimagine how customers engage with the brand in-store.
One Bag, Five Stories.
Five personalities. One bag. Endless possibilities. Each story came alive on interactive screens, inviting shoppers to see themselves in the brand. I led the creative vision for the campaign, uniting individuality and sophistication through digital interactivity.
Creativity in Motion
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