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 CAMPAIGN 

Coach X Disney
Graffiti. 3D. Warhol. Three worlds built from a single Disney brief — Reimagining Nostalgia
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Every touchpoint should feel like another chapter in the same story—creativity expressed consistently across every typeface, image, motion, and channel.

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VIDEO + MOTION

Designed to Move

STORY-LED CREATIVE, BLENDING CHARACTERS, & PRODUCTS

Coach Accessorize It

I'm a Creative Director who transforms business strategy into cohesive brand experiences—connecting every touchpoint through one cohesive story. I've helped evolve some of the world's most iconic fashion, retail, and lifestyle brands through strategic storytelling, creative direction, and integrated campaigns.

As an AIGA Award–winning Parsons graduate, I bring a multidisciplinary background spanning digital, retail, social, print, packaging, and experiential design.

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Let's connect! 

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BRANDING, ILLUSTRATION

Caulfield Parcel
An AIGA award-winning brand built on illustration first — before a single wordmark was considered.

Integrated campaigns
that feel seamless because every detail was designed that way.

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 DIGITAL DNA

Ralph Lauren
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DIGITAL TAKEOVER

Coach X Keith Haring
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EDITORIAL SHOTS

Photo Art Direction
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VISUAL BRAND ASSETS

Illustrations + Packaging 
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360 CAMPAIGN

Coach Black Friday

PRINT CATALOG

Ralph Lauren 50th

 © 2026  HEATHER CALUGARU

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